digital marketing-mobile

About the role

We're looking for an Account Executive with a few all-important character traits:
  • Candor: You value honesty and problem-solving over the appearance of politeness. You're not afraid of confrontation, but understand the value of each interaction. People respect you because you use candor as a tool to build them up, not a weapon to build them down.
  • Conscientiousness: You genuinely like other people. In particular, you understand that the people who work with you are more than disposable assets. You aspire to be an unblocker, working to help others succeed and trusting them to return the favor.
  • First-principles thinking: You're allergic to dogma, habitually question institutional knowledge, and never fall back on "common sense" to explain anything. You make your decisions based on credible evidence. You don't start working on any project unless you can explain why you're doing it.
Reporting to the Operations lead, this role will cover the entire marketing funnel, so you’ll need to be comfortable with a wide range of tasks: working closely with the team to execute campaigns, spearheading social media outreach strategies, constantly updating our processes based on hard data, and more.

You will be an integral part of what is going on and will be able to claim accomplished milestones as we accelerate our efforts to be at the forefront of the marketing and advertising community. Join us and make a difference.

Our perfect candidate for Digital Marketing Specialist has a bit of scar tissue and is not afraid to make bets on new marketing methods.

Your marketing experience includes social media mastery as well as compelling content creation. Along with strong communications, you deliver top-notch presentations, no matter the audience.

Responsibilities

  • Act as the gatekeeper of our web presence, creating brand awareness while maintaining a strong brand voice across social channels
  • Leverage digital capabilities, standards and best practices to drive customer engagement
  • Design and execute digital media campaigns aligned with our business goals
  • Be responsible for researching and developing marketing opportunities to position Watson Clark as a thought leader in the pharma advertising space
  • Suggest and implement direct marketing methods to increase profitability
  • Plan, execute and report of marketing campaigns
  • Maintain and curate marketing and digital content on all owned and paid channels
  • Provide information by collecting, analyzing, and summarizing data and trends
  • Monitor marketing campaigns' ROI and KPIs

The ideal candidate has

  • 5+ years digital marketing experience
  • Command of content marketing and social media
  • Experience building, executing and scaling marketing plans from concept to completion
  • Track record of creating marketing plans/ strategies for agencies, B2B industry from scratch
  • Proven experience in setting a marketing budget
  • An ability to multitask and perform under tight deadlines
  • Strong verbal and written communication skills
  • BSc degree in Marketing, Digital media or relevant field